Using language to make the world of fossil fuels strange and ugly

They weren’t getting it.

I had a room full of bright first-year university students in front of me, but confusion reigned as I tried to describe how embedded fossil fuels are in every aspect of society.

“OK, let’s try this. What do you call a car that uses both gasoline and battery power?” Relieved to be asked a question they could confidently answer, a few students piped up: “Hybrid car!”

“Right. Now, what do you call a car that you plug in?” The number of students joining the chorus grew: “Electric car!”

“Right again. So, what do you call a car that runs only on gasoline?” The response was a bit delayed this time, but some wry smiles of understanding accompanied the answer: “A car.”

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